Agenda 2013

EIRS > Agenda 2013

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The MISSION of the East India Retail Forum India is:

To accelerate East India Retailing by creating ideas, knowledge, network and opportunities for Modern Retail.

Theme of EIRS ’13:

Accelerating and Shaping the future of East India Retail

DAY ONE : 17th December 2013

10:00 – 11:00 : EIRS 2013 Inaugural Session :

Amit Ladsaria, Co Founder & Director, Turtle Mohit Kampani, President & CEO, Spencer’s Namit Bajoria, Director,Kutchina

Sushil Mohta,MD,Merlin Group

Siddharth Pansari,MD,Primarc Group

Session Chair : Harshavardhan Neotia, CMD, Ambuja Neotia Group


11:00 -13:30 : Brand Positioning – By Choice or By Chance – Brand positioning is necessary to create a successful brand. Having great positioning in the market is important & to have this it a brand should follow the 3 simple rules . It should be :

Be different – Differentiation helps people make choices. So stand out in the market and make it easy for the audience to choose you

Be focused – Define your target market, because everything starts and ends in the audience’s mind

Be consistent – Your brand image should meet your target customers’ expectations, needs and aspirations, have a vision and mission.

The master class expert will teach you the tools, share viewpoint and examples to open a thought process pertaining to: whether a retail brand needs an affirmative brand positioning strategy or is it something that can be allowed to happen by chance.

Surojit Sen ,Client Services Director, Integrated Marketing, JWT Kolkata

13:30 – 14:30 : LUNCH

14:30 – 15:45 : Big Box Retailing – How does national retailers look at the East India market ? Is East on their expansion radar ? What are the opportunities, potential, challenges of this market ? Leading national retailers share their perspectives in this session.

Pallabi Basu, FabIndia

P S Rajiv, The Arvind Store

Deepak Agarwal,Kazo Fashions G Natraj, PVR

N. Sathiyanarayanan, Lifestyle International Sumit Suneja,Bestseller

Moderator : Arup Dutta,Founder, Raad Consulting partners

15:45 – 17:00 = Emerging concepts in Food Service business : The last couple of years have witnessed a plethora of new concepts and formats in Food Service retailing. At one end we see Theme restaurants, Concept Cafes, Ice Lounge; at the other end there are cuisines such as Japanese, Greek, Malay, Lebanese, Mediterranean enjoying prime focus amongst the city’s gastronomic. There is a lot of experimentation being done with recipes along with tweaking with the traditional Bengali cuisine as well. Street food have also evolved with glamour, plush environments and new formats. The food panel probes the changing consumer food habits, tastes, trends and how does the future looks for this vibrant industry in East which is poised for a significant growth in years to come.

Pooja Baid, Picadilly Square

Kunal Pabrai, Fresh and Naturelle Ice cream Akshit Agarwal- Kaidi Kitchen, Tyre Patty

Harsh Sonthalia, Amigos Rishav Kanoi,Tea Trove Bibi Sarkar, Bibi of Taajas

Viren Kothari,CEO, D’Oh Boy

Moderator : Sanjay Gupta, Chief Executive, Au Bon Pain( RP- SG Group)

17:00 – 17:15 Tea/ Coffee Break

17:15 – 18:30 : FORECAST, CREATE, and TRANSFORM the business of fashion

Indian fashion has transformed through the years, harnessing both the traditional and cosmopolitan look. The pace of economic growth, global influence, fast changing attitudes of Indian youth and lifestyle of middle class have had a major impact in the business of fashion. While the evolving scenario presents a huge opportunity, for fashion creators and marketers it’s critical to identify and understand Fashion’s Future Challenges. The change has never been so unpredictable. This session will see IFF 2014 chairman Mr. Rakesh Biyani in conversation with

fashion experts discussing the way forward. How to create great fashion? How to catalyze the fashion culture by creating new ideas, concepts and categories? What needs to be done to create more fashion spaces & increase consumption and the roadmap to bring the fashion quotient to its next level?

Pradeep Singh Chandok, Longhorns

Shitanshu Jhunjhunwala,Director, Turtle Shamsher Singh, Owner, All that Jazz

Mayank Agarwal,Co Founder, Sasya- Simaya Designer Agnimitra Paul

Designer Abhishek Dutta

Shardah Uniyal, Head Branding & Communications, Birla Cellulose

Rakesh Biyani,Jt MD, Future Retail

Moderator : Amitabh Taneja, CMD, Images Group

18:30 onwards : Networking & EIRS Brand Show followed by East India Retail Awards

DAY TWO : 18th December, 2013


10:30 – 11:30 VM Success Mantras – Gain insights into latest VM trends, store designs, evolving consumer behavior and ultimately creating an effective retail environment .

Juhi Santani, Principal Designer & Founding Partner, Retale Design

11:30 – 12:45 Malls of East India – Are developers doing enough to attract international and national retailers in to the region? Do we have it or we don’t? With 44 malls already operational and another 30 coming up soon, the mall scenario in east certainly looks throbbing. But a closer look would prompt us to ask a few unavoidable questions. Even after organised retail has changed the dynamics of domestic retail market, why east is somewhat lagging behind? Why some of the best projects has been excessively delayed? Why there has been no change in the vacancy level. In spite of the region’s enviable demographic potential for retail, apart from a few, why rest of the mall developer are still worrying over vacant spaces? Why some of the renowned international fashion brands had to pull out from the best malls of the region What took so long for Lifestyle to come to the region? Is the trading density and rental equation sustainable for the retailers….it is the right time to introspect for both developers and retailers and ask themselves if they have it all to make it work in Eastern India ?

Eklavya Neogi, Zonal Head East,Reliance Trends Kaushik Chatterjee, Levis

Raghu Rajagopal,CFO & Head Properties,Max Fashions Shailendra Singh, Oorjita projects

Shubhojit Pakrasi, GM BD & Marketing ,Junction Mall, Durgapur Ujjal, Forum

Moderator : Pankaj Renjhen, MD, Retail Services, JLL

12:45 – 14:00 – LUNCH

14:00 – 15:15 : Innovation – The success mantra in Retail : Successful innovation in retail translates into effective business especially at times when competition is cut throat and can squeeze the margin. A lot of retailers have built sustainable businesses by meeting consumers’ needs in a truly creative way, designed new models and compelling concept . Hear from some of the innovative retailers on their unique concepts and offerings that have created history and are doing very well.

Anurag Poddar, Presto Personalized wonders Rohit Jalan, Linc Pen & Palstics

Sanjay Killa,Ritwick Lifestyle

Sarvesh Saharia, Business Head, Retail,Ambuja Neotia Group (Tea Junction, Afraa Deli & Hangout Food Court)

Sanjay Chordia,Imagine

Moderator : Sagar Daryani, Founder, WOW ! Momo

15:15 – 16:30 – Star regional MBOs: The key drivers of retail in east India:

While MBOs are making a comeback across the nation, in east India retail has always been driven by key regional MBOs. Unique understanding, unique concepts, unique strategies, and unique localization of both product mix and service have enabled them to withstand the onslaught of the majors as well as the EBOs. Let us understand the business of retailing in east India from

the masters…the star regional retailers of east India.

Anand Agarwal,MD, Anandworld

Kamlesh Agarwal, CEO, Skipper Furnishings Naveen Kanodia, Owner, Spacio

Pratik Agarwal,Director, Moustache Jeans Rajnish Sethia, Director, Success

Sandeep Jalan,Director, Sohum Shoppe

Satish Manti,Owner, Shree Shivam Attries Pvt. Shiv Daswani,Partner,Little Shop

Moderator : Rajan Verma, Head Knowledge & Editorial Alliances,Images Group

16:30 – 17:45 : EIRS ‘D&R’ Conclave: The Grand Finale’

Retailers and developers – they are wooing each other, warring with each other, but can not do without each other.Good retailer-developer relationships become an invaluable strength for the both of them, and become a bedrock for the growth of Retail & Shopping Centres. The session with malls & retailers used to be heated debates at IRF in earlier years. This year’s session surprisingly showed that the relationship had matured – discovering and understanding each other’s expectations and needs, developing respect for each other’s businesses and actually discussing like partners in progress. In fact the issue of CAM or super area was not even mentioned. It will be interesting to know – how the two sides are working it out in the East India.

Arun Biyani,Owner, Owner,Mobel

Dheeraj Dogra, Group Chief Marketing Officer , Shristi Corporation Mohit Tikmany , CEO , Kool Kidz

Pururaj Dutt, VP Realty Division, Paharpur Cooling Towers Ltd S Pani, GKB

Sanjeev Mehra, CESC Properties

Satyen Sanghvi, Director, Merlin Projects Shitanshu Jhunjhunwala,Director, Turtle Suman Barman Roy,CEO, Khadims

Moderator : Abhijit Das,Director East, Cushman & Wakefield

17:45 – 18:00 : Closing Remarks