Franchising

EIRS > Franchising

franchising

Developing unique retail concepts that achievetronger branding,deeper market penetration and profitable differentiation is critical in today’s market. A retail concept’s success is determined by its degree of innovation and its relevance in the current market scenario.

Once successful, a retail concept needs to be taken forward to achieve economies of scale with volume retail. However, identifying the right collaborators-franchise partners is a complex task. At this exposition, investors will encounter some of the most innovative and interesting concepts in retailing across eastIndia, while retailers would be able to meet with appropriate franchise allies for expansion.